picture source: http://www.flickr.com/photos/joeshlabotnik/
As like many business start ups, we are most satisfied when our accountant shows our income statement having a healthy profit, yet it doesn't really show the entire picture. This in fact is misleading specially if you are not good at reading financial statements.
One of the biggest mistakes made by most business start up owners is allowing clients and customers to buy now and pay later. In other words, extending credit in exchange for your services or product.
I believe there should be a big line between you as a business start up owner and credit. The business idea is, since you are still at the start up level, cash flow is the lifeblood of your business. Without cash flow, your business will slowly wither and very soon, it will cause the closure of the business. Irregardless of how many sales you made or how much money is owed to you, without cash flow, your business start up will be short lived.

