Have You Hug Your Customer Lately?

Mushy title huh? To most of you, hugging a customer would definitely sound a bit mushy but being in the world of business, our customers are, for me the only reason why we have a business at all.


I start with this post and consider this as the best business start up idea in any kind of business you are in. Whenever I start a business, I ask myself this question - "who do I want to serve?" or if ever there is already a player in the current market, "how can I serve them better?".


Let's face it, without customers your business is good as dead. Specifically in a business start up stage, it is necessary to gather a group of loyal customers that enable you continuously operate your business and further it to path of success.


Tell me....


When you are happy of a product or service what is the first thing you do? You tell everyone you know, right? If you had a great experience with the staff of a store or restaurant what do you do? You go back again!


Have you ever walk in to a store snubbed and totally ignored at the check out counter? What do you normally do? You walk out and don't purchase a single item. In fact, in most cases you say to yourself that you will never go back to that store again and tell your friends how rude their staff was.


Obviously, I am not telling you to literally hug your customers (unless you are really that close to them), I am implying that you show your customer some appreciation. Great customer service is the surest way to success in any kind of business. As a simple way of customer appreciation, I follow this simple steps:


Step 1 : Deliver what you sell
Step 2 : Offer a reason for them to re-purchase
Step 3 : Be service oriented


With this business start up ideas and steps, I now have a goal and the mindset to guide me in achieving customer satisfaction. Good customer service as a very simple business start up idea yet many failed in this aspect of business.


For example there is this very nice restaurant, ORSO in Wellington Street, London that not only offers great Italian food but a very warm customer service and effective customer attention. They deliver what they sell by providing their customers with the sumptuous meal and offer a reason for them to comeback with the kind of service they provide.


Have you ever been to a nice hotel where they leave a chocolate on your pillow?
Now, that chocolate only cost them a few pennies but it definitely made your hotel experience a lot nicer, but most of all, it made you remember that particular hotel among the rest.


How about doing a customer rewards program for your first 50-100 customers for starting business. Or offering a quarterly sales and giving the customers a reason to comeback since all items are at a bargain price.


Don't just stop at my examples and steps. The possibilities of improving your customer service are endless. In a business start up, the ideas are definitely unlimited.


Now go on, plan out the best customer service strategy that you can implement without even spending a single penny!


To our business success.


Cheers!

Have You Hug Your Customer Lately?