source : http://www.flickr.com/photos/dalager/
I remember at the time when I was still connected with a very big ice cream company. My boss scolded me because I wasn't prudent enough to monitor what my competitor was doing. Hence, I did what I was told and made a competitive analysis on the promotional activities of the top two (2) competitors that we had.
Management really liked my presentation but at the end, the company could not compete in terms of spending for that kind of cost. Apparently, instead of pursuing the vision that started our company in the first place,`management diluted it by focusing on what the competitors were doing and ended up being a mediocre in the ice cream industry.
In any business, whether how small or large, it is of the utmost importance that you start with a vision for the future. This will be your guiding path to a successful business. Hence, this vision will give you the right focus and will allow you to play the game wherein you are the best.
